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DESIGNER
& CREATIVE WINGMAN
& CREATIVE WINGMAN
ALICA PANCER. PRODUCT DESIGNER & CREATIVE WINGMAN BASED IN CROATIA
I design products, shape brands, and guide creative processes from idea to execution.
With a background in interior design and over a decade in product development,
I work where aesthetics meet strategy—and where intuition meets clarity.
With a background in interior design and over a decade in product development,
I work where aesthetics meet strategy—and where intuition meets clarity.
I’m not just a designer — I’m your wingman. I’m here to back your vision, push boundaries, and make sure every detail is picture-perfect. I am guiding you through every step of the creative process. Together we create, but I add the cherry on top.
I work closely with founders and creative teams to bring products to life, shape visions, and help brands own their space.
From concept to launch, I bring all the pieces together: product, brand, visuals, and story.
From concept to launch, I bring all the pieces together: product, brand, visuals, and story.
I start with questions, not assumptions.
The project begins by understanding the brand, the context, and the people behind it.
Every project is a process of discovery — built on clarity and connections.
The project begins by understanding the brand, the context, and the people behind it.
Every project is a process of discovery — built on clarity and connections.
I love brands that feel real—ones that have something to say, know what they stand for, and don’t try to be perfect.
I value relationships built on trust, fluid communication, and shared ambition.
Clarity over noise. Simplicity over trendiness.
Good design may feel effortless - but getting there takes real work.
Clarity over noise. Simplicity over trendiness.
Good design may feel effortless - but getting there takes real work.
Culture provides the context for everything.
Putting things in the right context — and then shift it.
It doesn’t have to be obvious — or it can be very obvious.
But there’s always an idea. Always intention.
Putting things in the right context — and then shift it.
It doesn’t have to be obvious — or it can be very obvious.
But there’s always an idea. Always intention.
It’s about finding that sweet spot between something genuinely interesting and forward-thinking, while still feeling timeless — not trend based.
Design is not about exclusivity–
it's about culture, people, nature, and everything in between.
it's about culture, people, nature, and everything in between.
My Design Approach
Start with context
LISTEN AND OBSERVe
GO BEYOND OBVIOUS
KEEP it simple
Add the cherry on top
What is your favorite word?
ALICA:
LIFE
Which flower do you love the most?
ALICA
DAISY. I love its simple beauty. To me, it’s the archetype of a flower.
What’s your favorite color?
ALICA:
PINK. Vibrant and sweet, fun and girly, sexy and innocent.
Whose art inspires you the most?
ALICA:
Since my teenage years, I’ve loved Madonna—the queen of pop and a cultural icon. I still do.
The power and perfection of her performances, her transformations, her continual reinvention and versatility in music and video production, and her unapologetic attitude. I also admire her as a businesswoman: clever and determined.
The power and perfection of her performances, her transformations, her continual reinvention and versatility in music and video production, and her unapologetic attitude. I also admire her as a businesswoman: clever and determined.
Which quality do you value most in others?
ALICA:
Integrity
Which fault are you most willing to forgive?
ALICA:
Stubbornness
What invention could you no longer live without?
ALICA:
Electricity
What’s an addiction you’re willing to admit?
ALICA:
I admit I’m a coffee and cigarettes junkie.
What’s your personal motto?
ALICA:
Keep it simple.
Be good to people.
Be good to people.
If you could live anywhere in the world, where would it be?
ALICA:
All around the world for a while, but eventually, I’d return to my paradise - where I live now.
What is your greatest fear?
ALICA:
Losing the people I love.
Not fulfilling my dreams.
Not fulfilling my dreams.
What’s your idea of perfect happiness?
ALICA:
Joie de vivre.
Fulfilling my dreams.
Fulfilling my dreams.
What’s the best advice you’ve ever received?
ALICA:
LISTEN TO YOUR HEART.
BE DISCIPLINED.
BE DISCIPLINED.
If you could live in any historical era, which one would you choose?
ALICA:
I admire ancient civilizations, but I wouldn’t leave the modern era—nowhere before the 1960s.
Which book has had the greatest impact on your life?
ALICA:
I’m still waiting for that book.
If you could have dinner with any three people, living or dead, who would they be?
ALICA:
I would go mainstream. Andy Warhol, Pope Francis, and maybe Quentin Tarantino to moderate the conversation—and later make a movie about our dinner.
What’s a memory you cherish the most?
ALICA:
I have a long list of cherished memories.
What trait in collaborators do you find most challenging to work with?
ALICA:
Inflexibility, irresponsibility, and superficiality.
Which living designer or artist do you most admire?
ALICA:
Frank Gehry, the architect.
I admire his masterful play with materials, his “raw aesthetic,” and unapologetic personality. I also deeply respect his vitality and life force—working for seven decades and continuing into his early 90s. He’s now 95, and I picture myself being just as vigorous, working and creating into my 90s.
I admire his masterful play with materials, his “raw aesthetic,” and unapologetic personality. I also deeply respect his vitality and life force—working for seven decades and continuing into his early 90s. He’s now 95, and I picture myself being just as vigorous, working and creating into my 90s.
If you were to be reborn as a piece of design or art, what would it be?
ALICA:
The Eiffel Tower
On what occasion do you bend the rules in your work?
ALICA:
Rules are meant to be bent.
How would you describe the perfect client in three words?
ALICA:
Visionary, clever, brave. But a good person above all.
What would you bring with you for a year of creative isolation?
ALICA:
My computer, and a stash of coffee and cigarettes—unless I quit before then.
What’s your mantra when chaos takes over?
ALICA:
I just push through and move forward. JUST KEEP GOING would be my mantra.
ALESS GUTE is my comfort phrase.
ALESS GUTE is my comfort phrase.
