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DESIGNER
with cherry
on top
A PRODUCT IS THE BRAND MADE TANGIBLE
designer
& creative wingman
The strongest projects are driven by a clear vision and a distinct point of view.
I work alongside brand owners to uncover and clarify their vision, then turn it into products and brands that strengthen each other.
A brand isn't a collection of decisions.
It's one idea, expressed in many ways.
A product is the brand, made tangible.
That's why I don't design brands.
I uncover their character.
Design follows.
I'm Alica Pancer. Designer with Cherry on Top.
I'm not just a designer — I'm your Creative Wingman.
Here to back your vision, push boundaries,
and make sure every detail is picture-perfect.
Together we create, but I add the cherry on top.
works alongside you to clarify decisions,
challenge assumptions,
and turn vision into confident action
designs and leads the product from first concept through to final production
brand is a story unfolding across all customer touch points
BRANDING
product deSIGNER
creative wingman
it's about adding
a layer of love,
a semi-sweet personality,
and that extra bit of delight
"cherry on top"
How a Project Takes Shape
BRAND
CREATIVE direction
Product
CONSULTING
I work alongside founders to uncover and clarify their vision, turning it into products and brands that strengthen each other.
PROCESS OVERVIEW
Process gives us trusted and time-tested ways to do good work, but in reality, every project is different
THE BRIEF
Understanding the Problem. Defining Goals.
Defining project scope (deliverables, deadlines, and budget).
Understanding the Problem. Defining Goals.
Defining project scope (deliverables, deadlines, and budget).
RESEARCH AND ANALYSIS
Gain insights by observing users and understanding the industry, market trends, and existing solutions.
SYNTHESIS / CONCEPTING
Get lost with curiosity and discover. Use discovery to create relevant concepts and produce fresh ideas.
Gain insights by observing users and understanding the industry, market trends, and existing solutions.
SYNTHESIS / CONCEPTING
Get lost with curiosity and discover. Use discovery to create relevant concepts and produce fresh ideas.
PRODUCT PLANING
Create detailed designs and technical specifications
Create detailed designs and technical specifications
CHECK AND APPROVE
Develop physical or digital models of the design to test and refine.
Check- examine the design from various angles like aesthetics, performance, durability, and functionality.
Samples go through selection and internal approval.
Develop physical or digital models of the design to test and refine.
Check- examine the design from various angles like aesthetics, performance, durability, and functionality.
Samples go through selection and internal approval.
DELIVERY PHASE AND PRODUCTION
Prepare the final design for production, whether it's a physical product or a digital experience.
Prepare the final design for production, whether it's a physical product or a digital experience.
MONITOR THE DESIGN
Make necessary updates and improvements to the design over time.
Make necessary updates and improvements to the design over time.
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TESTIMONIALS
Design is a dialogue, not a monologue.
PRODUCTS THAT STRENGTHEN BRANDS
BRANDS THAT STRENGTHEN PRODUCTS
DESIGNER WITH CHERRY ON TOP
CREATIVE WINGMAN