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KEYWORDS
design, product development, product management, packaging, branding, art direction, web design, DIGITAL PRESENCE, Communication materials, retail design, niche fragrance brand, luxury product, niche perfumes, emerging brand
THE CLIENT
éveìlleur, Croatia
Y 2023-25
Y 2023-25
éveìlleur
ART DIRECTION / BRANDING / PACKAGING / WEB DESIGN / DIGITAL CONTENT
The design approach aimed to develop a language that balances sophistication and charm with extravagance and strength — reflecting both the temperament and the philosophy of the brand, with the dragonfly as its signature element.
As a luxury brand, Éveìlleur places high value on product quality, unboxing experience, and precision in every detail. These principles guided both the design and manufacturing process from start to finish.
My role included brand concept development, art direction, and full packaging design — from material sourcing to production supervision.
DIGITAL
An immersive e-commerce platform that blends storytelling with function—translating the brand’s aesthetic into a seamless, editorial-style shopping experience.
THE SOLUTION
Design a signature cap and packaging system that communicates the brand’s refined yet expressive identity — inspired by the colors, energy, and temperament of the Dalmatian coast. The system had to translate the emotional narrative of each fragrance while visually reinforcing the brand’s fluid identity, anchored by the dragonfly as a metaphor for lightness, movement, and transformation.
DIGITAL OBJECTIVE
Design an e-commerce platform that brings the Éveìlleur universe to life.
THE OBJECTIVE
Éveìlleur is a Croatian niche fragrance brand. Founded in 2022 by Dajana Jukić, with a clear and bold vision.
The first collection - perfume triptych DSCVR ME! I AM NOT INNOCENT is created in collaboration with master perfumers Olivier Cresp and Nathalie Lorson. Each scent was built from the ground up, inspired by the natural, cultural, and emotional landscape of the Croatian coast.
Éveìlleur is a luxury brand, positioned within the global niche fragrance market.
CONTEXT
Éveilleur — Branding a Fragrance Line.
Joy is our essence — vibrant, charismatic, sophisticated, and radiant.
Joy isn’t just a mood — it’s the energy that moves through Éveìlleur.
It isn’t one thing; it reveals itself in textures, colors, shapes, and spirit.
Joy isn’t just a mood — it’s the energy that moves through Éveìlleur.
It isn’t one thing; it reveals itself in textures, colors, shapes, and spirit.
The packaging is an expression
of the brand’s essence —
of the brand’s essence —
sophisticatedly joyful, vibrant, and charming, with the dragonfly as its signature motif.
The dragonfly is always a centerpiece — sculpted into the conical-cut cap, delicately placed at the heart of the bottle, or featured as a focal emblem on the sleeve's label.
Each detail is intentionally designed to ensure both visual and symbolic continuity — reinforcing the brand’s identity through carefully considered form and feel.
Together, these elements form a unified design language — one that feels instantly distinctive on the shelf, and deeply cohesive throughout the entire product experience.
Each detail is intentionally designed to ensure both visual and symbolic continuity — reinforcing the brand’s identity through carefully considered form and feel.
Together, these elements form a unified design language — one that feels instantly distinctive on the shelf, and deeply cohesive throughout the entire product experience.
Within the box, a custom insert is constructed from pulp-dyed board, precisely cut to hold the bottle securely in place.
The brightness of the extra-white surface enhances the colors, putting the fragrances in the spotlight.
The sleeve is double-laminated to enhance the unboxing experience — unified on the outside and color-matched to the fragrance on the inside.
A matte finish adds a refined touch while protecting the paper and ensuring longevity — making the box a lasting, treasured object.
The brightness of the extra-white surface enhances the colors, putting the fragrances in the spotlight.
The sleeve is double-laminated to enhance the unboxing experience — unified on the outside and color-matched to the fragrance on the inside.
A matte finish adds a refined touch while protecting the paper and ensuring longevity — making the box a lasting, treasured object.
The perfume box,
crafted from high-whiteness paper, is subtle and refined, with a minimal, expressive blind-embossed pattern — adding a sensory layer that mirrors the fragrance’s subtle sophistication.
The colors are intentionally ambiguous and left open to interpretation —
blue layered with green, red sweetened by pink.
Every shade is carefully chosen to reflect the mood, tone, and inspiration behind each fragrance.
Every shade is carefully chosen to reflect the mood, tone, and inspiration behind each fragrance.
Gold speaks its own visual language — a reflection of strength and sophistication. Crowned by a magnetic gold cap.
PHOTO: FUTURE FOLKLOR
Art Direction
defining aesthetic direction, brand look and feel, and product visuals
PHOTO: ANA KUTIJA
Éveilleur’s personality unfolds through cohesive art direction — across product, imagery, and digital experience.
Working closely with selected photographers, we developed a visual language that reflects the brand’s vibrant, charismatic, and refined identity.
The result is a curated visual universe that unfolds through product, lifestyle, and artistic photography — created in collaboration with Future Folklore, Ana Kutija, and other artists whose aesthetic sensibilities align with the brand.
This visual language continues into the expression of each fragrance — where scent, color, and emotion merge through carefully curated imagery.
The result is a curated visual universe that unfolds through product, lifestyle, and artistic photography — created in collaboration with Future Folklore, Ana Kutija, and other artists whose aesthetic sensibilities align with the brand.
This visual language continues into the expression of each fragrance — where scent, color, and emotion merge through carefully curated imagery.
Inspired by the emerald sea and rugged rocks of the Dalmatia region, it captures the fresh, wild spirit of the coast.
Inspired by vibrant femininity and inner strength, celebrating authenticity and freedom.
Inspired by the Croatian dessert Rožata, a gourmand for those who understand that true passion whispers, it never shouts.
DIGITAL PRESENCE
art direction, content strategy, Instagram feed design, UX/UI for web
The brand’s digital presence
was designed as a continuous mood
was designed as a continuous mood
—a cohesive ecosystem across platforms that expresses both the brand’s temperament and its underlying philosophy.
I shaped the website’s UX and UI, developed the content strategy, and curated the Instagram feed to reflect Éveilleur’s distinct tone: vibrant, inspirational, and passionately confident. The Heartbeat of Croatian Coast.
I shaped the website’s UX and UI, developed the content strategy, and curated the Instagram feed to reflect Éveilleur’s distinct tone: vibrant, inspirational, and passionately confident. The Heartbeat of Croatian Coast.
Éveilleur had a soft launch in Paris in July 2024, followed by the official website release in October 2024.
Since then, the brand has expanded its presence to niche perfumeries across Europe, Canada, and the United States — moving forward with the bold strength of its symbol — the dragonfly.
Since then, the brand has expanded its presence to niche perfumeries across Europe, Canada, and the United States — moving forward with the bold strength of its symbol — the dragonfly.
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