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Aqua Startas Sneakers
THE CLIENT
Aqua Maritime
Y 2019
KEYWORDS
design, product development, product management, sneakers, new product line, creative direction, campaign
DESIGN / PRODUCT DEVELOPMENT / PRODUCT MANAGMENT
Canvas sneakers are made in co-branding with Croatian brand Startas. Every pair of Startas is handmade with 100% natural raw materials.
Design followed basic Aqua appearance : solid color navy, solid color white, and striped pattern.
Aqua's signature yellow label and signature rubber sole in the bright coral shade are implemented in the design as part of the new creative approach and partial rebranding.
Every sneaker has 2 pairs of laces; in tonal color or accent red so you can choose your sneakers' vibe.
Design followed basic Aqua appearance : solid color navy, solid color white, and striped pattern.
Aqua's signature yellow label and signature rubber sole in the bright coral shade are implemented in the design as part of the new creative approach and partial rebranding.
Every sneaker has 2 pairs of laces; in tonal color or accent red so you can choose your sneakers' vibe.
THE SOLUTION
Aqua is a family-oriented lifestyle brand with the concept of summer shops. With quality-made products in maritime style the "Aqua look” is classic and timeless summer elegance.
CONTEXT
THE OBJECTIVE
New line of basic canvas sneakers in maritime style, for kids and adults.
STARTAS HAS AN ICONIC STATUS AS THE FAVORITE CASUAL SUMMER TIME CANVAS SNEAKER
Every pair of Startas is handmade with 100% natural raw materials
Design Process
CONCEPT AND DESIGN - TECHNICAL SPECIFICATION
