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KEYWORDS
design, product development, product managment, new product line, tech pack, canvas bags, design production management, creative direction, campaign, lifestyle brand
THE CLIENT
Aqua Maritime, Croatia
Y 2018
Y 2018
Aqua Canvas Bags
DESIGN / PRODUCT DEVELOPMENT / PRODUCT MANAGMENT
5 essential summer bags different in their typology: small backpack, drawstring, sling bag, duffel, and weekender.
All around, high-quality, affordable summer fashion pieces.
New brand elements implemented in design make Aqua maritime style more recognizable and authentic. The details are carefully executed; signature yellow label, lining in coral red, accent red in zip details. Color palette is reduced to Aqua basic apparence- stripe and navy.
All around, high-quality, affordable summer fashion pieces.
New brand elements implemented in design make Aqua maritime style more recognizable and authentic. The details are carefully executed; signature yellow label, lining in coral red, accent red in zip details. Color palette is reduced to Aqua basic apparence- stripe and navy.
THE SOLUTION
Aqua is a summer brand, connected to water and water activities, travel and leisure time; casual elegance is brand style approach. With quality-made products in maritime style the "Aqua look” is classic and timeless summer elegance.
CONTEXT
THE OBJECTIVE
New bag collection for light travel, beach and summer time.
Design Process
DESIGN SPECIFICATION FOR MAIN PRODUCTION
Aqua BACKPACK
and dRAWSTRING
ARE PERFECT
ALL-ROUNDERS
FOR EVERYBODY
ANYWHERE ON HOT
SUMMER dayS
Aqua weekender
and duffel bags
hold everything
you need for
short trips and
overnight stays
