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KEYWORDS
creative direction, mini campaign, lifestyle brand
THE CLIENT
Aqua Maritime, Croatia
Y 2022
Aqua Mini Campaign 2022
CREATIVE DIRECTION
Aqua is a lifestyle brand with the concept of premium summer shops in classic Maritime style.
The first shop opened in 2002, and in 2022, Aqua celebrated its 20th anniversary.
The first shop opened in 2002, and in 2022, Aqua celebrated its 20th anniversary.
CONTEXT
Aqua is celebrating its 20 anniversary and wants to share it with its customers.
THE OBJECTIVE
The primary customers of Aqua are tourists, but the most loyal ones are local residents. Aqua has become a part of their summer identity with its high-quality products, particularly beach towels that embody the brand's essence—premium quality with a maritime style. With our anniversary mini-campaign, titled "20 Summers Together," we celebrate tradition, authentic beauty, and Mediterranean life.
THE SOLUTION
Premium quality and a recognizable classic design earned Aqua Beach Towels cult status among loyal customers.
We’re proud to see Aqua woven into the lives of different generations and how our products fit into everyday summer life.
The creative approach used the aesthetics of Mediterranean life honestly, real, and raw, with the iconic Aqua product as the key element of the Aqua anniversary campaign.
We’re proud to see Aqua woven into the lives of different generations and how our products fit into everyday summer life.
The creative approach used the aesthetics of Mediterranean life honestly, real, and raw, with the iconic Aqua product as the key element of the Aqua anniversary campaign.