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DESIGNER
with cherry
on top
PRODUCT DESIGN AND BRANDING - giving shape to vision
designer
& creative wingman
My name is Alica Pancer.
I work as a product designer and creative director.
I help brand owners turn vision into decisions — and decisions into products.
With over 20 years of experience, I’ve worked alongside both established industry leaders and ambitious emerging brands across fashion and lifestyle.
I love working with visionary, hands-on brand owners who see design not as decoration or strategy, but as creative fuel that moves the whole business.
I’m not just a designer — I’m your wingman.
Here to back your vision, push boundaries, and make sure every detail is picture-perfect.
Together we create, but I add the cherry on top.
works alongside you to clarify decisions,
challenge assumptions,
and turn vision into confident action
designs and leads the product from first concept through to final production
leads the creative direction of the project, making sure every creative decision aligns with the bigger picture
creative DIRECTOR
product deSIGNER
creative wingman
it's about adding
a layer of love,
a semi-sweet personality,
and that extra bit of delight
"a cherry on top"
Creating is my way of shaping meaning.
Understanding roots gives depth to design.
Layers of history inspire every choice.
Thoughtful details carry the soul of the work.
Unique perspectives make all the difference.
Rituals and stories guide my creativity.
Emotion is what turns design into connection.
SCOPE OF WORK
BRANDING
CREATIVE & Art direction
Product design
DESIGN CONSULTING
A full-service approach to design —
I design products, build brands, and help gutsy brand owners turn vision into reality
I design products, build brands, and help gutsy brand owners turn vision into reality
Form, function, finish
Identity, system, cohesion
Vision, mood, narrative
Insight, clarity, direction
PROCESS OVERVIEW
Process gives us trusted and time-tested ways to do good work, but in reality, every project is different
THE BRIEF
Understanding the Problem. Defining Goals.
Defining project scope (deliverables, deadlines, and budget).
Understanding the Problem. Defining Goals.
Defining project scope (deliverables, deadlines, and budget).
RESEARCH AND ANALYSIS
Gain insights by observing users and understanding the industry, market trends, and existing solutions.
SYNTHESIS / CONCEPTING
Get lost with curiosity and discover. Use discovery to create relevant concepts and produce fresh ideas.
Gain insights by observing users and understanding the industry, market trends, and existing solutions.
SYNTHESIS / CONCEPTING
Get lost with curiosity and discover. Use discovery to create relevant concepts and produce fresh ideas.
PRODUCT PLANING
Create detailed designs and technical specifications
Create detailed designs and technical specifications
CHECK AND APPROVE
Develop physical or digital models of the design to test and refine.
Check- examine the design from various angles like aesthetics, performance, durability, and functionality.
Samples go through selection and internal approval.
Develop physical or digital models of the design to test and refine.
Check- examine the design from various angles like aesthetics, performance, durability, and functionality.
Samples go through selection and internal approval.
DELIVERY PHASE AND PRODUCTION
Prepare the final design for production, whether it's a physical product or a digital experience.
Prepare the final design for production, whether it's a physical product or a digital experience.
MONITOR THE DESIGN
Make necessary updates and improvements to the design over time.
Make necessary updates and improvements to the design over time.
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TESTIMONIALS
Design is a dialogue, not a monologue.