I'm available for business trips to other cities for projects lasting a month or longer.
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PRODUCT DESIGN AND BRANDING
FOR PREMIUM
LIFESTYLE BRANDS
designer
& creative wingman
My name is Alica Pancer. I am designer with a Master degree in Product Design, and with more than 20 years of experience across different industries and creative fields. From product development to creative strategies, I sharped my skills and spread my wings in different disciplines and areas of design.
I’m not just a designer — I’m your wingman.
I’m here to back your vision, push boundaries, and make sure every detail is picture-perfect. I am guiding you through every step of the creative process.
Together we create but I add the cherry on top.
I’m not just a designer — I’m your wingman.
I’m here to back your vision, push boundaries, and make sure every detail is picture-perfect. I am guiding you through every step of the creative process.
Together we create but I add the cherry on top.
supports, inspires,
and collaborates
with you to create
the best possible
design solutions
and collaborates
with you to create
the best possible
design solutions
involves the entire
product lifecycle,
from initial concept
to final production
product lifecycle,
from initial concept
to final production
provide a roadmap for
the creative process,
ensuring that every
decision and action taken contributes to the overall
goals of the project
the creative process,
ensuring that every
decision and action taken contributes to the overall
goals of the project
creative strategies
product development
creative wingman
is about adding that
extra layer of love, thoughtfulness,
and attention to detail
extra layer of love, thoughtfulness,
and attention to detail
"a cherry on top"
APPROACH
What I Do
Product design
& development
& development
Visual communication
across all brand touchpoints
across all brand touchpoints
Art direction
& creative leadership
& creative leadership
Product management
from concept to execution
from concept to execution
PROCESS OVERVIEW
Process gives us trusted and time-tested ways to do good work, but in reality, every project is different
THE BRIEF
Understanding the Problem. Defining Goals.
Defining project scope (deliverables, deadlines, and budget).
Understanding the Problem. Defining Goals.
Defining project scope (deliverables, deadlines, and budget).
RESEARCH AND ANALYSIS
Gain insights by observing users and understanding the industry, market trends, and existing solutions.
SYNTHESIS / CONCEPTING
Get lost with curiosity and discover. Use discovery to create relevant concepts and produce fresh ideas.
Gain insights by observing users and understanding the industry, market trends, and existing solutions.
SYNTHESIS / CONCEPTING
Get lost with curiosity and discover. Use discovery to create relevant concepts and produce fresh ideas.
PRODUCT PLANING
Create detailed designs and technical specifications
Create detailed designs and technical specifications
CHECK AND APPROVE
Develop physical or digital models of the design to test and refine.
Check- examine the design from various angles like aesthetics, performance, durability, and functionality.
Samples go through selection and internal approval.
Develop physical or digital models of the design to test and refine.
Check- examine the design from various angles like aesthetics, performance, durability, and functionality.
Samples go through selection and internal approval.
DELIVERY PHASE AND PRODUCTION
Prepare the final design for production, whether it's a physical product or a digital experience.
Prepare the final design for production, whether it's a physical product or a digital experience.
MONITOR THE DESIGN
Make necessary updates and improvements to the design over time.
Make necessary updates and improvements to the design over time.
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