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PRODUCT DESIGN
AND BRANDING
giving shape
to vision
designer
& creative wingman
My name is Alica Pancer.
I’m a product designer and creative consultant, shaping brands and guiding creative processes from idea to execution. My work focuses on product development, branding, and creative strategy.
With over 20 years of experience, I’ve partnered equally with industry leaders and ambitious small businesses across diverse industries and creative disciplines.
My approach blends strategic clarity with creative intuition—guided by careful observation, curios mind, and attention to detail.
I’m not just a designer—I’m your wingman.
I’m here to back your vision, push boundaries, and ensure every detail is picture-perfect. I guide you through every step of the creative journey.
Together we create, but I add the cherry on top.
supports, inspires,
and collaborates
with you to create
the best possible
design solutions
involves the entire
product lifecycle,
from initial concept
to final production
provide a roadmap for
the creative process,
ensuring that every
decision and action taken contributes to the overall
goals of the project
creative strategies
product development
creative wingman
It's about adding
a layer of love,
a semi-sweet personality,
and that extra bit of delight.
"a cherry on top"
Creating is my way of shaping meaning.
Understanding roots gives depth to design.
Layers of history inspire every choice.
Thoughtful details carry the soul of the work.
Unique perspectives make all the difference.
Rituals and stories guide my creativity.
Emotion is what turns design into connection.
Working with a designer should be an enjoyable experience
SCOPE OF WORK
Visual communication
across all brand touchpoints
Art direction
& creative leadership
Product design
& development
Product management
from concept to execution
PROCESS OVERVIEW
Process gives us trusted and time-tested ways to do good work, but in reality, every project is different
THE BRIEF
Understanding the Problem. Defining Goals.
Defining project scope (deliverables, deadlines, and budget).
Understanding the Problem. Defining Goals.
Defining project scope (deliverables, deadlines, and budget).
RESEARCH AND ANALYSIS
Gain insights by observing users and understanding the industry, market trends, and existing solutions.
SYNTHESIS / CONCEPTING
Get lost with curiosity and discover. Use discovery to create relevant concepts and produce fresh ideas.
Gain insights by observing users and understanding the industry, market trends, and existing solutions.
SYNTHESIS / CONCEPTING
Get lost with curiosity and discover. Use discovery to create relevant concepts and produce fresh ideas.
PRODUCT PLANING
Create detailed designs and technical specifications
Create detailed designs and technical specifications
CHECK AND APPROVE
Develop physical or digital models of the design to test and refine.
Check- examine the design from various angles like aesthetics, performance, durability, and functionality.
Samples go through selection and internal approval.
Develop physical or digital models of the design to test and refine.
Check- examine the design from various angles like aesthetics, performance, durability, and functionality.
Samples go through selection and internal approval.
DELIVERY PHASE AND PRODUCTION
Prepare the final design for production, whether it's a physical product or a digital experience.
Prepare the final design for production, whether it's a physical product or a digital experience.
MONITOR THE DESIGN
Make necessary updates and improvements to the design over time.
Make necessary updates and improvements to the design over time.
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TESTIMONIALS
Design is a dialogue, not a monologue.
Together we create, but I add the cherry on top